JTcommunications

"Design" and "Style" are often thought of as being deeply subjective, however there are a number of key factors that make a good design stand out from the bad.

Making the most of a design as a way of communicating and influencing potential customers is both an art form and a psychological challenge. JTcommunications can help you achieve a web presence that accurately conveys the messages and motivations of your business.

Why do you need a web site?

Perhaps by answering this question we can get to the nub of things...

• Build your brand. Create an online brochure that will help potential clients, customers, and partners learn about your company and look at it in a favourable light. You're trying to enhance your brand or organization image. I've heard people disparage this kind of website as "brochure-ware." But this is very legitimate for some kinds of companies, especially local businesses or organizations that aren't trying to conduct national or international commerce. You want people to know who you are, what you do, where to find you, and how to contact you.
• Provide product information to drive local sales of your products and services at dealer locations. Auto sites are a good example. Many manufacturers don't sell on their sites, but point people to retailers who carry their products.
• Sell products or services directly over the Internet. You want to conduct e-commerce and sell to a national or international market. You'll have some kind of ordering system for one or more products, or perhaps an extensive online catalogue. You may offer an online service that can be delivered over the Internet or that can be initiated online.
• Provide customer service and support. Websites are a great place for troubleshooting guides, FAQs (Frequently Asked Questions), technical information, etc. You can generate Return Merchandise Authorization (RMA) labels. You can provide multiple ways for your customers to contact you).
• Save money by means of online efficiencies. Taking orders online with real-time or off-line credit card authorization saves paying call centre operators and cuts entry errors. Online catalogues save lots in paper, printing, and distribution costs. Online FAQs and knowledge bases cut the number of customer service personnel you need. And I'm just scratching the surface here.
• Develop web applications that handle subscriptions, bookings, process data in a variety of ways.